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The phrase "I'd rather go naked than wear fur" has been credited to celebrities -- in various states of undress -- from Pamela Anderson to Eva Mendes, Pink and Dennis Rodman. But after almost 30 years, the animal rights group that convinced dozens of stars to strip down for anti-fur ads is retiring its famous campaign. With a growing number of labels, designers and retailers distancing themselves from animal skins in recent years, People for the Ethical Treatment of Animals PETA believes that its long-running awareness campaign is no longer necessary. Christina Applegate shot by Robert Sebree in Credit: Peta. Announcing its decision Tuesday, the organization also credited legal crackdowns in places like California, which became the first US state to ban the sale of fur products, with what it calls the "demise" of the trade. The Go-Go's shot by Greg Gorman in

By Eric Hegedus. February 4, am Updated February 4, pm. PETA — which targets alleged animal abuse in scientific laboratories, clothing production, the food industry and entertainment — started the advertising campaign in but has announced it is bringing it to a close, on the cusp of New York Fashion Week, because the group has seen significant changes in the fur industry. He also notes that Toronto-based manufacturer North American Fur Auctions filed for bankruptcy last fall.

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