Now you can add fun, expressive GIF stickers to any photo or video in your story. GIFs are also a great tool for businesses to create perfectly branded Instagram Stories that are guaranteed to delight your followers! Once you find the perfect GIF, select it to add it to your photo or video:. With the new GIPHY integration you now have a library filled with blinking, flashing, and swirling animations to keep your viewers tuning in for more! Using this feature in a consistent way can add a ton of personality to your Instagram Stories and help you build a loyal following. While many people tend to speed-tap their way through Instagram Stories, viewers are much more likely to stop in their tracks when a flashy, moving sticker catches their eye.
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We heard the rumors late last week that this integration with GIPHY was being tested in some markets and Instagram just made the official announcement! Next tap on the top right sticker icon. From here you can scroll through the most popular GIFs or use the search bar at the top to find something more specific. You now have an endless GIPHY library filled with blinking, flashing, and swirling animations literally at your fingertips. While you have the option of tossing an appropriate GIF into your story while posting in-the-moment, thinking about how you want to incorporate GIFs ahead of time can help you create even better Instagram Stories! An easy way to plan content for your Instagram Stories ahead of time is by creating templates on a platform like Canva. In this example, the image on the left is an Instagram Story template created in Canva.
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GIFs pop up in comment threads, discussion boards, instant messaging and other informal communications as a way to animate and express a little more than text usually allows. You can really be eye-catching, humorous and culturally relevant with a well-placed GIF. GIFs offer more than a simple video on loop.
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